- We may use third-party advertising companies to serve or track ads on our website and other websites. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to measure advertising effectiveness and to provide advertisements about goods and services that may be of interest to you.
1. INFORMATION COLLECTION AND USE
- MerchLoft.com does not require that you register in order to view its products or User comments. Registration is required to use certain interactive features such as posting comments, following, receiving email notifications, receiving website notifications, participating in the blog forums, and in order to submit ideas and participate in competitions.
- MerchLoft.com collects personal information when you register with MerchLoft.com, when you visit the Website, when you make a purchase, or any time you provide information to MerchLoft.com about yourself. MerchLoft.com may combine information about you that we have with information we obtain from business partners or other companies.
- MerchLoft.com automatically receives and records other non-personally-identifying information (“Non-Personal Information”) on our server logs from your browser even if you do not register with MerchLoft.com, for example, your IP address, MerchLoft.com cookie information, and the pages you visit.
- MerchLoft.com uses Non-Personal Information for the following general purposes: to customise the advertising and content you see, improve our services, conduct research, and provide anonymous reporting for internal and external clients.
- In order to participate on this Website, we request certain personally identifiable information from you on the registration form and require you to create a user name and password. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest. When you register with MerchLoft.com and sign in to our services, you are not anonymous to us.
- You have the option to provide demographic information (such as gender, birth date and general location) to us; we encourage you to submit this information to so we can provide you a more personalized experience on our site.
- Merch Loft Trading LLC is the sole owner of the information collected on MerchLoft.com.
- Merch Loft Trading LLC collects personally identifiable information from our users at several different points on our Website.
- If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email and shipping address) and financial information (such as credit card number, expiration date and the 3 digit security code). We use this information for billing purposes and to fulfill your orders. If we have trouble processing an order, we will use this information to contact you. Additionally, if you purchase a product or service from an Artist Shop, your contact information may be shared with the registered shop owner for targeted online and offline marketing purposes.
- If you opt in to our newsletter, register a user account, or make a purchase, we may contact you by email. We may receive a confirmation when you open an email. SevenMerch uses this confirmation to help make emails more interesting and helpful and improve our service. If you do not want to receive email or other mail from us, please indicate your preference by using the “Unsubscribe” feature in any email we send to you or by adjusting your notification settings at https://www.merchloft.com.
- We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product or service from us but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form or from your account settings page (https://www.merchloft.com).
- If you no longer wish to receive our newsletter, email notifications or promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter, email notification or communication or by emailing us at firstname.lastname@example.org.
- You will be notified when your personally identifiable information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
- If you choose to use our email referral service to tell a friend about our site and products, we will ask only for your friend’s email address. We will automatically send your friend a one-time email inviting them to visit the Website. Merch Loft Trading LLC stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend may contact us at email@example.com to request that we remove this information from our database.
Children Under 13
- MerchLoft.com is committed to protecting the privacy of children. MerchLoft.com does not knowingly or intentionally collect personal information online from children under the age of 13.
2. INFORMATION SHARING AND DISCLOSURE
- MerchLoft.com does not rent, trade, or share Personal Information with third parties except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
- We use other third parties such as a shipping company to fulfill orders, a credit card processing company to bill you for goods sold on our website, and an email service provider to send out emails on our behalf. When you make a purchase on our website or sign up for our email list, we will share the necessary amount of personally identifiable information as necessary for the third party to provide that service, including your name, address, credit card information and email address. These third parties are prohibited from using your personally identifiable information for promotional purposes. When you make a purchase from an Artist Shop, your contact information may be shared with the registered shop owner for targeted online and offline marketing purposes.
- We provide Non-Personal Information to interested third-parties for purposes of understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Website.
- We use both your Personal Information and certain Non-Personal Information to improve the quality and design of the Website and to create new features, promotions, functionality, and services by storing, tracking, and analysing User preferences and trends.
- We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, or legal process served on our Website.
- In the event Merch Loft Trading LLC goes through a business transaction, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information.
- For the purposes of European law, these third parties are independent controllers of data, which means that they are responsible for providing and complying with their own policies relating to any personal information they obtain.
- We post customer news and/or events on our website which may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the news and/or event to post their name along with their news and/or event.
3. COOKIES AND WEB BEACONS
- We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.
- We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.
- If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as the shopping cart and design scoring pages, will be limited.
- MerchLoft.com does utilize tracking technology to better understand site traffic patterns and use. However, none of the information collected via tracking technology is personally identifiable information.
- As part of our tracking utility, we have implemented Google Analytics Demographics and Interest Reporting. These reports rely on the same technology that informs advertising targeting on the Google Display Network. MerchLoft.com uses this non-personally identifiable information to understand our audience better and inform communication and strategy decisions for our business. Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using Google Ads Settings, which will also opt the visitor out of non-personally identifiable demographic and interest tracking. Visitors can also take greater control of their privacy preferences through Google Analytics’ currently available opt-outs for the web.
- If you click on a link to a third party site, including on an advertisement, you will leave MerchLoft.com and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personally identifiable information by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as MerchLoft.com. We encourage you to review the privacy statements of any other service provider from whom you request services.
- MerchLoft.com may use web beacons in connection with e-mails sent to MerchLoft.com users, to let us know whether and when the email was opened. No personal information is transmitted through web beacons.
4. CONFIDENTIALITY AND SECURITY
- We follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
If you have any questions about security on our Website, you can send us an email at firstname.lastname@example.org.
- We limit access to Personal Information about you to employees who we believe reasonably need to come into contact with Personal Information to provide products or services to you or in order to do their jobs.
- The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).
5. YOUR ABILITY TO EDIT AND DELETE YOUR ACCOUNT INFORMATION
- If your personally identifiable information changes, or if you no longer desire to maintain an account on MerchLoft.com, you may correct, update, amend, delete/remove or deactivate it by making the desired changes on account profile page (https://www.merchloft.com/my-account) or by emailing our customer support at email@example.com. We will respond to your request to access within 30 days.
- Depending on your location, you may also have certain additional rights with respect to your information, such as: obtaining a copy of your personal data you’ve provided to MerchLoft.com; updating your personal data; deleting your personal data (except information we are required to retain, by emailing us at firstname.lastname@example.org); and withdrawal of consent or objection to processing.
6. INTERNATIONAL USERS
MerchLoft.com may update this policy at any time in its sole discretion and without prior notice. We will strive to notify you about significant changes in the way we treat Personal Information by sending a notice to the primary email address specified in your MerchLoft.com account and/or by placing a notice on the Website.
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.
8. EFFECTIVE DATE
9. CONTACT INFORMATION